Many Bollywood stars raise the motto of representation and business as two sides of a single coin, each with its own business, some not for profit, others to secure the future after the retirement of art.


Star Priyanka Chopra is involved in supporting many NGOs in India. She has also established the Priyanka Chopra Foundation for Health and Education, which works to support disadvantaged children throughout India. The Foundation is concerned with the educational and medical needs of these children.


Sonam Kapoor has established a fashion house, called Rheson. The brand offers exciting casual apparel at competitive prices. The Sonam brand has been awarded PETA's Compassionate Business for its non-leather bags.

Deepaka Paducon, in 2015, has set up Live Love Laugh to help support people facing depression and anxiety. The organization creates a link between people with depression and mental health care professionals through collaboration with non-governmental organizations, mental health programs and other projects, Debica also has an online fashion line called Myntra.

Anushka Sharma established a film production company called Clean Slate Films, and Anushka helped NGOs raise money to promote children's rights and the right to education in India.

Karishma Kapoor has established a website called Babyoye, which specializes in mother and child care and currently owns 25% of the shares of Nest Childcare Services.


Kareena Kapoor, along with her husband Saif Ali Khan, is involved in many charitable projects through non-governmental organizations. There have been rumors that she will retire from art and devote herself to charitable work for children after the birth of her first child.

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