Sonam Kapoor has established a fashion house, called Rheson. The brand offers exciting casual apparel at competitive prices. The Sonam brand has been awarded PETA's Compassionate Business for its non-leather bags.
Deepaka Paducon, in 2015, has set up Live Love Laugh to help support people facing depression and anxiety. The organization creates a link between people with depression and mental health care professionals through collaboration with non-governmental organizations, mental health programs and other projects, Debica also has an online fashion line called Myntra.
Anushka Sharma established a film production company called Clean Slate Films, and Anushka helped NGOs raise money to promote children's rights and the right to education in India.
Karishma Kapoor has established a website called Babyoye, which specializes in mother and child care and currently owns 25% of the shares of Nest Childcare Services.
Kareena Kapoor, along with her husband Saif Ali Khan, is involved in many charitable projects through non-governmental organizations. There have been rumors that she will retire from art and devote herself to charitable work for children after the birth of her first child.